I have been seeing a lot two wheeler riders inserting their cellphone inside their helmet, talking on it through their helmet many a time. Kinda weird I must say.
I have seen at least 2 accidents happen for this very reason. Cellphone in mid-air and man on the ground.
I was wanting to shoot something on those lines and create a public awareness visual. Hope that the visual which I wanted to create is well executed over here and the message reaches where it is targeted.
From the bottom of my heart, I thank my friends Naresh Nagda and Faiyaz Sorathia to have agreed to model and doing up the graphics and making the layout for this public service concept of mine.
Thanks a ton my friends for being a part of my visual and thinking.
Concept and photography: Humayunn N A Peerzaada